10 Common Digital Marketing Mistakes

The importance of digital marketing for any business could not be higher especially when the average amount invested in online marketing is rapidly increasing and outstripping traditional mediums such as TV and Print. Due to this it is very important that the digital agency you choose get the best possible return on investment for you.

In this article we are going to take a quick look at 10 common mistakes made by businesses and their digital marketing agencies.

Splash pages

An important part of any website or marketing campaign is the first page the visitor will see. This will usually be either a landing page or the websites homepage. Mistakes often made by agencies are on the homepage, where flash intro movies are used these take time to load and then time to watch and are a sure fire way to lose visitors. They are just there to show off and give nothing to the visitor.

A solution to make sure your visitors stay and browse your website is to remove any unnecessary splash pages or flash intros and have a highly helpful homepage. If your website has lots of specific sections have clear and concise way for visitors to get to them. The homepage should be setup to guide visitors to where they need to go.

Pay Per Click landing pages

When it comes to landing pages especially for pay per click the most common mistake is only having one generic page for the whole campaign, this means the pages cannot be relevant to every adgroup or keyword.

To avoid losing any potential leads or sales make sure each set of keywords or adgroup for your pay per click advertising have their own relevant landing page, not only can this help increase conversions it will also improve the quality score in Google Adwords which will in turn improve the placement of adverts and costs per click for your account.

Some agencies don’t understand this or don’t explain it to you so will just give you one generic page or link to the homepage, make sure your agency always develops bespoke pages for your Pay Per Click campaigns which will give you a better conversion rate and reduce costs.

Content

A Websites content or ‘webpage copy’ is a very important aspect of marketing. This is one of the main ways a company can communicate with you so the content has to act as a salesperson and represent your company. If the content is poorly written or has grammar or spelling mistakes this can make your website seem less professional and possibly untrustworthy. The copy also has to be compelling enough to ensure the visitor becomes a customer or lead.

The sites content is also important for SEO (search engine optimisation) many writers are not trained in skilled SEO copywriting and therefore will not write copy that search engines will pick up for your businesses keywords, on the other hand they could try to hard and write copy with specific keywords jotted all over the place which is seen as spamming or keyword stuffing and will have a detrimental effect on your sites search engine ranking.

There is no excuse for spelling and grammar mistakes with the availability of spell and grammar checkers. As a business owner you must also realise that you are not necessarily a skilled copywriter so the best advice is to hire someone to do this unless you are willing to put in the hours to learn how to do it yourself.

Poor Call To Action

Every web page should have a purpose for example: sell a product, send users through sales funnel, sign-up for information, find information etc…

Some agencies though create pages which have no clear “call to action” meaning users can be left confused and may end up leaving a site which in turn means lost sales.

Common mistakes can include not highlighting click through buttons correctly or making them stand out from the page. The part of the page that the user should always be drawn to is what you want them to do, buy a product or go to a signup page; this means that it should be raised from the page, colourful and standout from everything else. Some designers though will just have a plain text button with “click here”

Making Customers Feel Safe

Unfortunately online business is still not very trustworthy, there are too many people that have had first hand experience of fraud on the internet and everyone else has heard bad stories. This means you must be transparent as possible to ensure customers realize you are not hiding anything.

To guarantee this happens make sure any disclaimers, privacy policies, FAQ`s are visible. If they need to enter any details make sure that you have an ssl certificate (creates the https:// on web address and will also show a padlock on the browser) and if you do have this make sure you advertise this on your site.

Some agencies just like to create a great looking site but wont focus on the fact that theses pages are what a
customer wants to see.

Not taking advantages of up sell opportunities

In all types of selling online and offline, the best way to increase your sales are by offering customers related products or offer them a better service. If you don’t offer an up sell to your customers you could be losing out on extra income.

No matter what your business is there is usually something you can sell extra. Its is always a good idea to make a list of add-ons you can offer, for example if you are an e-store offer accessories to the product your customer has in their basket.

Agencies will some time bypass this useful tactic because the customer didn’t ask for it or don’t know how to implement it, so when you have an agency build you a site make sure you ask them to include up sell and also cross sell capabilities.

Non SEO Optimized Websites.

A massive mistake that can be made is not to have a site designed or built with SEO in mind. Organic traffic (traffic from search engines) is free so therefore it is to make sure that an effective SEO plan is setup. In the world of SEO your site has to be on the first page and above your competitors.

To achieve a good SEO strategy specialist tactics and strategies must be put in place; these include link building, keyword research and optimized web pages and sitemaps. Unfortunately the time spent sorting these out can all be wasted if your site hasn’t been built with search engine optimization in mind.

An SEO specific site will make sure that JavaScript`s will be minimized, any dynamic pages are SEO friendly, no images for links, flash websites etc… To ensure your site is built correctly it is always advisable to hire professionals that know what they are doing.

Not measuring results

A company must always track its online presence, without tracking, the business will not be able to find out what marketing is effective and what isn’t.

This isn’t always the main problem though, while most agencies will place tracking on a client’s site some will not place the relevant tags in the URL links used in adverts and other marketing methods.

Dismissing Social Media

Unfortunately there are still agencies that dismiss the power of social media, generally this is because they don’t understand it or don’t know any decent strategies using it.

Any business must now have a social presence on the internet be it Facebook, Twitter or YouTube these are all great ways to communicate to users and allows the user to give you feedback or ask questions. The great thing with social media is that it gives potential customers a little bit of trust back as they can communicate to you.

Without implementing a social marketing plan the agency could be losing you a lot of business.

Not identifying your target audience

Another mistake that can be made is not identifying you user base correctly, sites should be designed with their main target audience in mind.

If a site is for teenagers then it should be bright have impacting graphics and can have interesting navigation, but if the site is for older users who are less tech savvy then it is ideal to have a clear and concise design with simple navigation.

Some agencies though don’t seem to understand this and will make sits far too complicated or have a high focus on a striking design for a site that mainly older users will be using when they should be spending much more time on making it more user friendly.

Most designers / agencies don’t realise that a high percentage of older users that never used computers growing up are generally not tech savvy at all. The designers then leave out steps in instructions or navigation believing they are obvious for everyone.

/blog/10/mistakes

The importance of digital marketing for any business could not be higher especially when the average amount invested in online marketing is rapidly increasing and outstripping traditional mediums such as TV and Print. Due to this it is very important that the digital agency you choose get the best possible return on investment for you.

In this article we are going to take a quick look at 10 common mistakes made by businesses and their digital marketing agencies.

Splash pages

An important part of any website or marketing campaign is the first page the visitor will see. This will usually be either a landing page or the websites homepage. Mistakes often made by agencies are on the homepage, where flash intro movies are used these take time to load and then time to watch and are a sure fire way to lose visitors. They are just there to show off and give nothing to the visitor.

A solution to make sure your visitors stay and browse your website is to remove any unnecessary splash pages or flash intros and have a highly helpful homepage. If your website has lots of specific sections have clear and concise way for visitors to get to them. The homepage should be setup to guide visitors to where they need to go.

Pay Per Click landing pages

When it comes to landing pages especially for pay per click the most common mistake is only having one generic page for the whole campaign, this means the pages cannot be relevant to every adgroup or keyword.

To avoid losing any potential leads or sales make sure each set of keywords or adgroup for your pay per click advertising have their own relevant landing page, not only can this help increase conversions it will also improve the quality score in Google Adwords which will in turn improve the placement of adverts and costs per click for your account.

Some agencies don’t understand this or don’t explain it to you so will just give you one generic page or link to the homepage, make sure your agency always develops bespoke pages for your Pay Per Click campaigns which will give you a better conversion rate and reduce costs.

Content

A Websites content or ‘webpage copy’ is a very important aspect of marketing. This is one of the main ways a company can communicate with you so the content has to act as a salesperson and represent your company. If the content is poorly written or has grammar or spelling mistakes this can make your website seem less professional and possibly untrustworthy. The copy also has to be compelling enough to ensure the visitor becomes a customer or lead.

The sites content is also important for SEO (search engine optimisation) many writers are not trained in skilled SEO copywriting and therefore will not write copy that search engines will pick up for your businesses keywords, on the other hand they could try to hard and write copy with specific keywords jotted all over the place which is seen as spamming or keyword stuffing and will have a detrimental effect on your sites search engine ranking.

There is no excuse for spelling and grammar mistakes with the availability of spell and grammar checkers. As a business owner you must also realise that you are not necessarily a skilled copywriter so the best advice is to hire someone to do this unless you are willing to put in the hours to learn how to do it yourself.

Poor Call To Action

Every web page should have a purpose for example: sell a product, send users through sales funnel, sign-up for information, find information etc…

Some agencies though create pages which have no clear “call to action” meaning users can be left confused and may end up leaving a site which in turn means lost sales.

Common mistakes can include not highlighting click through buttons correctly or making them stand out from the page. The part of the page that the user should always be drawn to is what you want them to do, buy a product or go to a signup page; this means that it should be raised from the page, colourful and standout from everything else. Some designers though will just have a plain text button with “click here”

Making Customers Feel Safe

Unfortunately online business is still not very trustworthy, there are too many people that have had first hand experience of fraud on the internet and everyone else has heard bad stories. This means you must be transparent as possible to ensure customers realize you are not hiding anything.

To guarantee this happens make sure any disclaimers, privacy policies, FAQ`s are visible. If they need to enter any details make sure that you have an ssl certificate (creates the https:// on web address and will also show a padlock on the browser) and if you do have this make sure you advertise this on your site.

Some agencies just like to create a great looking site but wont focus on the fact that theses pages are what a
customer wants to see.

Not taking advantages of up sell opportunities

In all types of selling online and offline, the best way to increase your sales are by offering customers related products or offer them a better service. If you don’t offer an up sell to your customers you could be losing out on extra income.

No matter what your business is there is usually something you can sell extra. Its is always a good idea to make a list of add-ons you can offer, for example if you are an e-store offer accessories to the product your customer has in their basket.

Agencies will some time bypass this useful tactic because the customer didn’t ask for it or don’t know how to implement it, so when you have an agency build you a site make sure you ask them to include up sell and also cross sell capabilities.

Non SEO Optimized Websites.

A massive mistake that can be made is not to have a site designed or built with SEO in mind. Organic traffic (traffic from search engines) is free so therefore it is to make sure that an effective SEO plan is setup. In the world of SEO your site has to be on the first page and above your competitors.

To achieve a good SEO strategy specialist tactics and strategies must be put in place; these include link building, keyword research and optimized web pages and sitemaps. Unfortunately the time spent sorting these out can all be wasted if your site hasn’t been built with search engine optimization in mind.

An SEO specific site will make sure that JavaScript`s will be minimized, any dynamic pages are SEO friendly, no images for links, flash websites etc… To ensure your site is built correctly it is always advisable to hire professionals that know what they are doing.

Not measuring results

A company must always track its online presence, without tracking, the business will not be able to find out what marketing is effective and what isn’t.

This isn’t always the main problem though, while most agencies will place tracking on a client’s site some will not place the relevant tags in the URL links used in adverts and other marketing methods.

Dismissing Social Media

Unfortunately there are still agencies that dismiss the power of social media, generally this is because they don’t understand it or don’t know any decent strategies using it.

Any business must now have a social presence on the internet be it Facebook, Twitter or YouTube these are all great ways to communicate to users and allows the user to give you feedback or ask questions. The great thing with social media is that it gives potential customers a little bit of trust back as they can communicate to you.

Without implementing a social marketing plan the agency could be losing you a lot of business.

Not identifying your target audience

Another mistake that can be made is not identifying you user base correctly, sites should be designed with their main target audience in mind.

If a site is for teenagers then it should be bright have impacting graphics and can have interesting navigation, but if the site is for older users who are less tech savvy then it is ideal to have a clear and concise design with simple navigation.

Some agencies though don’t seem to understand this and will make sits far too complicated or have a high focus on a striking design for a site that mainly older users will be using when they should be spending much more time on making it more user friendly.

Most designers / agencies don’t realise that a high percentage of older users that never used computers growing up are generally not tech savvy at all. The designers then leave out steps in instructions or navigation believing they are obvious for everyone.

Reputation Management

The major parts of reputation management are: Defence, Building and Maintenance.

Each part utilises strategies such as SEO (so you can control the first few pages of search engines natural rankings), social media and social proof, press releases and targeted PR.

It is advisable to monitor your reputation continuously online and nip in the bud any adverse publicity being careful not to stir up a hornets nest. As a fall back strategy it is sometimes necessary to work with domain hosts if comments are defamatory and even use a specialist solicitor in the most persistent worse case scenarios thus limiting the damage to your brand.

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91% Of People Keep Their Mobile Phone No More Than 3 Feet Away From Them 24/7

Its stats like these that demonstrate reach and power mobile marketing has. Couple this with the iPhone and smart phone revolution and you have you a superb marketing channel.
There are many different options available within the mobile marketing universe – text and banner advertising, click-to-call, SMS, apps and location based targeting. Because this is a new and quite complex field The BIG Agency recommend you book a FREE Consultation – Click Here.

Have A Web Designer Craft You A Site That Is Stunning, SEO Friendly And Converts Visitors Into Customers With Ease

Website Design Is Both An Art And Science – It’s Simply Not Enough To Have A Beautiful Web Site – It Must Also Rank In The Search Engines And Turn Browsers Into Customers

With so many so called Website designers out there, offering so many different packages and opportunities it can soon become a confusing task to choose a Website design company that is best going to serve your vision and create a site that is real profit centre for your business.

Whoever you choose to design (or redesign) your Web site make sure that you have the Web designer cover the most important areas:

Firstly the Web site must be ascetically pleasing, not only to you but your potential visitors.

Secondly it must employ the latest, most up-to-date, cutting-edge Search Engine Optimisation strategies.

hirdly the site must employ a number of conversion strategies and tactics to ethically persuade visitors to take action – whether it is to pick up the phone, fill in a form, buy something, etc.

There are also a number of other important considerations …

… If you would like some free advice and guidance on Website Design (or redesign) then simply <a href=”../internet-marketing-consultant/”>request a FREE Web Design Consultation – Click Here</a>

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Imagine If You Increased Your Web Sites Conversion Rate By 100% & What Would That Do To Your Profits?

Conversion rate optimization (CRO) basically means making your Web site work harder for you. What is your primary goal when someone visits your site? Buy something, call you, submit their details, join a newsletter, etc?

ell CROs goal is to ethically persuade more of your visitors to take action. It is both a science and an art that utilises such things as persuasion architecture, layout, social proof, calls to action, value proposition, usability, persuasive copywriting, multivariate testing to name but a few.

The BIG Agency started using CRO in around 2004 and since then conducted thousands conversion rate tests across a number of different industries. Remember they guarantee to boost your conversion or you don’t pay!

The Big Agency – Creative Marketing Agency Based in The United Kingdom

Search Engine Optimisation

Search Engine Optimization or SEO has long been seen as black magic that your average business doesn’t really understand. Over the last few years this has changed, it is now an absolute must that most businesses should be proactively using effective SEO services provided by a reputable Internet Marketing Company.

SEO Marketing can really have profound effects on a business. If you have a Web site that is highly visible for the search terms pertaining to your business activities then you have the opportunity to generate free leads and sales. The BIG Agency have helped many businesses over the years literally double their profits by using Search Engine Marketing.

So what is Search Engine Optimisation? Well simply put it is the method of making a Web site appear popular to a search engine for a particular theme (i.e. red widgets) with the desired outcome of the search engine then placing the Web site high up in the search results pages when someone searches for something related to the theme of said Web site (i.e. red widgets).

What you are basically doing is ethically manipulating the search engine to think that your Web site is important. Because of this there are some very underhand and unscrupulous SEO techniques that the search engines do not approve of, these are known as “black hat”. If the search engine discovers that you are using black hat techniques they are likely to penalise your site.

Such penalties can result in your Web site losing rankings or being completely un-indexed so the site will be nowhere to be found within the search engine results. These penalties can potentially be rectified over time but it is a costly mistake to make so be careful when choosing an SEO company or SEO consultant and make sure that you fully understand their SEO services.

Pay Per Click

Pay Per Click (PPC) or Paid Search Marketing has revolutionised the marketing industry in the last 6 years. Google Advertising is one of the pioneers to really make this business model work, not just from perspective but also the advertiser and the user. Although Pay Per Click is a highly accountable and transparent form of Search Engine Marketing it can be a mind field.

In order to get a positive Return On Investment it is highly recommended that businesses should use the services of an expert Pay Per Click Management Company. This will ensure that they are getting the best possible return for every pound invested in PPC.

Pay Per Click is a form of online marketing that gives the advertiser great control over who sees their advert, where they see it and when they see it. Generally speaking the advertiser only pays when a user clicks on their advert. This means that you pay for visits to your Web site or Landing Page. Pay Per Click Advertising allows you advertiser to target specific keywords/themes that people are searching for, or to display their advert on certain Web sites that they believe will be of interest to those visitors. This is PPC in its simplest form as it has heavily evolved in the last few years.

Some of the main providers of Pay Per Click Marketing in the UK are Google AdWords, Yahoo Search Marketing and Microsoft adCenter (Bing). Whether you have been using PPC for years or are completely new to it, contact The BIG PPC Agency to see how they can help you with your PPC Management & Optimisation.

Online Advertising

In the age of the Digital Revolution Internet marketing is fast becoming a necessity for many businesses. Unfortunately there are large amounts of companies across the UK that have been left behind it is estimated that about 1.5 million businesses still don’t even have a Web site, let alone actively use online marketing as a customer acquisition and communication channel.

There are so many avenues that businesses of all sizes can utilise to their advantage to gain new customers and connect with existing ones. Whether it is a small local business or a large multinational there are plenty of Internet marketing strategies at these businesses fingertips they just need to work with the right Internet Marketing Company to demonstrate to them the power of the Internet as a marketing medium.

Depending on your business they are a number of online advertising strategies that you can utilise. From Social Media Marketing to Website Design techniques to improve Conversion rates from Google AdWords PPC to Link Building from Online Reputation Management to SEO. Find out what Web marketing strategies are best suited to your business by requesting a free consultation with one of the leading online marketing companies.

Web Design

Web design is a key starting point to your Internet marketing. Hire the wrong Website Design or Web Design Company and you could kill your chances of achieving good rankings via SEO not to mention having a poor Website Conversion Rate (i.e. the number of visitors you turn into enquires or sales).

Get it right from the start and you will reap the rewards. If you already have a site then a simple site redesign will pay dividends. If your Web site isn’t designed in such away to help with your SEO initiatives then you are going miss out on huge amounts of Website traffic.

Also if the Web designers haven’t built the site using conversion and persuasion architecture principles then you will be bleeding visitors. Meaning that you may well be driving traffic to the site, but if you aren’t ethically prompting them into taking some kind of action then you have just lost a potential customer or client.

If you would like to find out how you can hire a Website Designer that will design (or redesign) you a site that not only attracts visitors but then turns them into prospects or customers then Contact The BIG Agency for some free advice with their expert Internet marketing consultants.

Reputation Management & Online PR – Protect And Grow Your Brand Online

With The Explosion Of Social Media And User Generated Content It Is Essential That Businesses Have A Rock Solid Reputation Management & Public Relations Strategy In Place

The major parts of reputation management and online public relations are: Defence, Building and Maintenance.

Each part utilises strategies such as search engine optimisation, social media and social proof, press releases and targeted PR.

It is advisable to monitor your reputation continuously online and nip in the bud any adverse publicity being careful not to stir up a hornets nest. As a fall back strategy it is sometimes necessary to work with domain hosts if comments are defamatory and even use a specialist solicitor in the most persistent worse case scenarios thus limiting the damage to your brand.

The BIG Agency are happy to help with public relations, reputation management, brand protection or correction and repair – simply book a FREE Consultation to see how here.

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Effective lead generation is the life blood of most businesses, without a constant stream of high quality targeted leads a business will not have a consistent sales pipeline.

There are number of ways that you can generate leads online. Search engine optimisation, pay per click, social media, email marketing, list buying, partnerships, affiliate marketing are just a few of the main methods.

Of course it’s not just about generating the lead. In order to sell more effectively and close more deals you must implement a lead nurturing system and post click pre-selling strategies.

The BIG Agency currently generate tens of thousands of leads monthly for a number of different businesses, if you would like to find out how you can become a part of this then simply request a FREE Consultation here.

Forget The Yellow Pages, Local Newspapers, Flyers And Alike – They Are History

A High Percentage Of Buyers Use The Internet To Find And Research Local Businesses

It’s true! More and more people are turning online when they are looking to buy a product or service locally. So if you run a local business its imperative that you are highly visible and easily found.

These types of people usually are in the ideal stage of buying, they have high buying intent which makes them ideal prospects for your business. For example you don’t go to Google and type in ‘emergency plumber pimlico’ unless you really need on.

The BIG Agency has a separate Local Search division (which includes their local SEO company) which is geared up to small businesses on a budget. To get a quote and to find out how they can help you please contact them here.