Imagine If You Increased Your Web Sites Conversion Rate By 100% & What Would That Do To Your Profits?
Conversion rate optimization (CRO) basically means making your Web site work harder for you. What is your primary goal when someone visits your site? Buy something, call you, submit their details, join a newsletter, etc?
ell CROs goal is to ethically persuade more of your visitors to take action. It is both a science and an art that utilises such things as persuasion architecture, layout, social proof, calls to action, value proposition, usability, persuasive copywriting, multivariate testing to name but a few.
The BIG Agency started using CRO in around 2004 and since then conducted thousands conversion rate tests across a number of different industries. Remember they guarantee to boost your conversion or you don’t pay!