Search Engine Optimisation
Search Engine Optimization or SEO has long been seen as black magic that your average business doesn’t really understand. Over the last few years this has changed, it is now an absolute must that most businesses should be proactively using effective SEO services provided by a reputable Internet Marketing Company.
SEO Marketing can really have profound effects on a business. If you have a Web site that is highly visible for the search terms pertaining to your business activities then you have the opportunity to generate free leads and sales. The BIG Agency have helped many businesses over the years literally double their profits by using Search Engine Marketing.
So what is Search Engine Optimisation? Well simply put it is the method of making a Web site appear popular to a search engine for a particular theme (i.e. red widgets) with the desired outcome of the search engine then placing the Web site high up in the search results pages when someone searches for something related to the theme of said Web site (i.e. red widgets).
What you are basically doing is ethically manipulating the search engine to think that your Web site is important. Because of this there are some very underhand and unscrupulous SEO techniques that the search engines do not approve of, these are known as “black hat”. If the search engine discovers that you are using black hat techniques they are likely to penalise your site.
Such penalties can result in your Web site losing rankings or being completely un-indexed so the site will be nowhere to be found within the search engine results. These penalties can potentially be rectified over time but it is a costly mistake to make so be careful when choosing an SEO company or SEO consultant and make sure that you fully understand their SEO services.
Pay Per Click
Pay Per Click (PPC) or Paid Search Marketing has revolutionised the marketing industry in the last 6 years. Google Advertising is one of the pioneers to really make this business model work, not just from perspective but also the advertiser and the user. Although Pay Per Click is a highly accountable and transparent form of Search Engine Marketing it can be a mind field.
In order to get a positive Return On Investment it is highly recommended that businesses should use the services of an expert Pay Per Click Management Company. This will ensure that they are getting the best possible return for every pound invested in PPC.
Pay Per Click is a form of online marketing that gives the advertiser great control over who sees their advert, where they see it and when they see it. Generally speaking the advertiser only pays when a user clicks on their advert. This means that you pay for visits to your Web site or Landing Page. Pay Per Click Advertising allows you advertiser to target specific keywords/themes that people are searching for, or to display their advert on certain Web sites that they believe will be of interest to those visitors. This is PPC in its simplest form as it has heavily evolved in the last few years.
Some of the main providers of Pay Per Click Marketing in the UK are Google AdWords, Yahoo Search Marketing and Microsoft adCenter (Bing). Whether you have been using PPC for years or are completely new to it, contact The BIG PPC Agency to see how they can help you with your PPC Management & Optimisation.
In the age of the Digital Revolution Internet marketing is fast becoming a necessity for many businesses. Unfortunately there are large amounts of companies across the UK that have been left behind it is estimated that about 1.5 million businesses still don’t even have a Web site, let alone actively use online marketing as a customer acquisition and communication channel.
There are so many avenues that businesses of all sizes can utilise to their advantage to gain new customers and connect with existing ones. Whether it is a small local business or a large multinational there are plenty of Internet marketing strategies at these businesses fingertips they just need to work with the right Internet Marketing Company to demonstrate to them the power of the Internet as a marketing medium.
Depending on your business they are a number of online advertising strategies that you can utilise. From Social Media Marketing to Website Design techniques to improve Conversion rates from Google AdWords PPC to Link Building from Online Reputation Management to SEO. Find out what Web marketing strategies are best suited to your business by requesting a free consultation with one of the leading online marketing companies.
Web design is a key starting point to your Internet marketing. Hire the wrong Website Design or Web Design Company and you could kill your chances of achieving good rankings via SEO not to mention having a poor Website Conversion Rate (i.e. the number of visitors you turn into enquires or sales).
Get it right from the start and you will reap the rewards. If you already have a site then a simple site redesign will pay dividends. If your Web site isn’t designed in such away to help with your SEO initiatives then you are going miss out on huge amounts of Website traffic.
Also if the Web designers haven’t built the site using conversion and persuasion architecture principles then you will be bleeding visitors. Meaning that you may well be driving traffic to the site, but if you aren’t ethically prompting them into taking some kind of action then you have just lost a potential customer or client.
If you would like to find out how you can hire a Website Designer that will design (or redesign) you a site that not only attracts visitors but then turns them into prospects or customers then Contact The BIG Agency for some free advice with their expert Internet marketing consultants.