With The Explosion Of Social Media And User Generated Content It Is Essential That Businesses Have A Rock Solid Reputation Management & Public Relations Strategy In Place
The major parts of reputation management and online public relations are: Defence, Building and Maintenance.
Each part utilises strategies such as search engine optimisation, social media and social proof, press releases and targeted PR.
It is advisable to monitor your reputation continuously online and nip in the bud any adverse publicity being careful not to stir up a hornets nest. As a fall back strategy it is sometimes necessary to work with domain hosts if comments are defamatory and even use a specialist solicitor in the most persistent worse case scenarios thus limiting the damage to your brand.
The BIG Agency are happy to help with public relations, reputation management, brand protection or correction and repair – simply book a FREE Consultation to see how here.