Reputation Management

The major parts of reputation management are: Defence, Building and Maintenance.

Each part utilises strategies such as SEO (so you can control the first few pages of search engines natural rankings), social media and social proof, press releases and targeted PR.

It is advisable to monitor your reputation continuously online and nip in the bud any adverse publicity being careful not to stir up a hornets nest. As a fall back strategy it is sometimes necessary to work with domain hosts if comments are defamatory and even use a specialist solicitor in the most persistent worse case scenarios thus limiting the damage to your brand.